How Much Does TikTok Pay in 2025?

TikTok is no longer just an app for dance challenges and viral memes — it has evolved into a serious income source for creators around the world. But the question many ask is: how much does TikTok pay?

The answer isn’t a simple number, because payouts depend on several factors, including the program you qualify for, the type of content you make, and the engagement your videos receive.

TikTok doesn’t pay creators directly for every single view. Instead, it runs the Creator Rewards Program, introduced in 2023 to replace the old Creator Fund.

• On average, TikTok pays between $0.40 and $1.00 per 1,000 views.
   
• That works out to roughly $0.0004 to $0.001 per view.
   
• A video with 1 million views can earn anywhere from $400 to $1,000.
   

Your exact earnings depend on:

• Audience demographics — views from the U.S., U.K., and similar markets usually pay more.
   
• Watch time and engagement — the longer viewers interact, the better the payout.
   
• Content type — educational, tutorial, and informative videos often get prioritized over casual entertainment.

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Before the Creator Rewards Program, TikTok used the Creator Fund, which offered very low payouts.

• Under the Fund, creators earned just $0.02 to $0.04 per 1,000 views.
   
• That meant 1 million views could bring in as little as $20 to $40.
   

This led to frustration in the creator community, which is why TikTok replaced it with the more rewarding program in place today.

Not every account qualifies to earn money right away. To be eligible for TikTok’s Creator Rewards Program, you must:

• Be at least 18 years old.
   
• Have at least 10,000 followers.
   
• Achieve 100,000 valid views in the last 30 days.
   
• Live in a country where the program is supported, such as the U.S., U.K., France, Germany, Brazil, Japan, or South Korea.
   

So, how much does TikTok pay in 2025? On average, creators earn $0.40 to $1.00 per 1,000 views, which equals $400 to $1,000 for every 1 million views.

While the per-view rate seems small, consistent growth and viral content can add up to meaningful income. TikTok has come a long way since the days of the Creator Fund, and today it offers creators a much more rewarding chance to monetize their audience.